Native mobile apps dead?

It was mentioned at work again that companies don't like writing native mobile apps, as it is too expensive and too much work.

But, this reminds me of some of the arguments when the world wide web was still relatively new, as companies didn't see how to take advantage of it, but, over time we had more companies learn how to monetize their websites, and they seem to want to just keep that model and move it to mobile devices.

But, just as companies had to adapt before, they need to adapt again.

Unfortunately too many mobile applications are just a repackaging of what could be done on a web page, but, just as Google Earth changed how people see javascript, and the IPad has changed how people see the tablet, there needs to just be some incredible uses that are not game-related to help North Americans see the benefits of their smart phones.